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The nearly 40-year-old nail brand unveils a new visual identity, streamlined collections and improved sizing.
January 26, 2026
By: Lianna Albrizio
Kiss Beauty Group, a leader in salon-quality nails and lashes, is clawing its way to a new identity.
The nearly 40-year-old brand’s bold new look includes refined nail collections and reimagined nail shapes that deliver improved comfort, fit and confidence in every set, per brand officials.
“This is more than just a new look—it’s a transformation of how consumers experience our brand,” said Kristin Giarrusso, global marketing director at Kiss Products, Inc. “We listened closely to our community and took a deep dive into their wants and needs. This relaunch is our answer: an empowering, elevated evolution of the KISS brand built on trust, comfort and confidence.”
To ensure the most personalized fit, Kiss says it invested “millions” in R&D, analyzed 4,000 unique nail shapes and garnered insights from more than 100,000 participants. The result yielded a new nail silhouette with a modern apex and an expanded size range that adapts to the natural nail bed, delivering a secure fit, seamless comfort and up to 14-day wear.
To elevate the consumer shopping experience, KISS has curated its extensive lineup into three distinctive, personality-driven collections apropos for everyday wear or special occasions.
Core is a signature styles from chic nudes and must-have shades to magnetic effects and a selection of French designs that keep up with your stunning wardrobe.
Glam is a next-level look with embellished accents, sparkling jewel stones, luminous finishes and sculpted 3D designs to amplify style.
Icon is billed “big & bold” nail designs decorated with radiant jewels, stones, glittering finishes and 3D effects—with each set worn up to three times.
The launch campaign is brought to life through a cohesive 360-degree brand experience, creating more interactive and meaningful ways to connect with shoppers. The goal is to bring awareness to existing and new Kiss consumers about the improvements made to the brand with their needs in mind both in-store and online.
KISS is available across major retailers including Ulta, Target, Walmart, CVS, Amazon and KISSusa.com.
Watch the promotional video here:
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